Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)
Nan Yu is the head of product at Linear, one of the most beloved and fastest-growing B2B SaaS products out there today, and the gold standard for high-performing tech teams. In our conversation, we discuss:
- Why speed and quality aren’t actually at odds
- Linear’s unique approach to product development
- Nan’s systematic approach to creativity
- Linear’s philosophy on deadlines
- The “double triangle” framework for product management
- Nan’s approach to landing his dream product roles
- Much more
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Find the transcript at: https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu
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Where to find Nan Yu:
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Where to find Lenny:
- Newsletter: https://www.lennysnewsletter.com
- X: https://twitter.com/lennysan
- LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction to Nan Yu and Linear
(04:54) Survey insights: Linear vs. Jira
(07:51) The speed vs. quality myth
(09:24) Building and iterating quickly
(15:31) Avoiding bloat in enterprise software
(23:57) Understanding user needs deeply
(30:09) How to approach customer calls
(34:10) Creating strong emotional hooks
(40:31) Managing the product backlog
(44:46) Systemizing creativity
(48:16) Demo: Saving drafts in Linear
(51:38) Breaking constraints and building at extremes
(54:15) Adopting new tools
(58:22) The “double triangle” framework for product management
(01:04:23) Effective job-hunting strategies for PMs
(01:09:15) Thoughts on deadlines
(01:14:15) Lightning round
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Referenced:
- Jira: https://www.atlassian.com/software/jira
- Linear: https://linear.app/
- Patrick Collison’s post on X: https://x.com/patrickc/status/1869422495985750459
- Magnus Carlsen on X: https://x.com/magnuscarlsen
- Hikaru Nakamura on X: https://x.com/gmhikaru
- Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market: https://www.lennysnewsletter.com/p/geoffrey-moore-on-finding-your-beachhead
- Customer Request feature on Linear: https://linear.app/customer-requests
- Everlane: https://www.everlane.com/
- Schlep Blindness: https://paulgraham.com/schlep.html
- Linear’s triage tool: https://linear.app/docs/triage
- Patrick Collison’s post about mental models on X: https://x.com/patrickc/status/1443215022029619200
- Brian Chesky’s new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach
- Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards): https://www.lennysnewsletter.com/p/unpacking-amazons-unique-ways-of
- Mode: https://mode.com/
- The Diplomat on Netflix: https://www.netflix.com/title/81288983
- Sakura Micron pens: https://www.amazon.com/SAKURA-PIGMA-MICRON-ESSENTIAL-COLORS/dp/B07VJFXT3C/
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Recommended books:
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
- The Design of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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