Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti)

Hosted byRob Walling

How do you achieve both success and longevity in SaaS?

In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-founder relationships over 12 years, navigating crises, and the importance of emotional resilience in entrepreneurship. They also dive into Close's recent pricing shift to introduce a lower entry-level plan.

Topics we cover:

• (2:08) – Reflecting on 12 years of SaaS at Close
• (3:50) – Strong co-founder relationships
• (11:24) – Longevity and consistently showing up
• (20:23) – Surviving moments of crisis
• (29:27) – Launching a more affordable pricing tier
• (34:40) – Getting back into the content game

Links from the Show:

• Exit Strategy by Sherry Walling, PhD & Rob Walling
• Close
• Close Sales Guides
• Episode 498 | Selling During a Pandemic with Steli Efti
• The 0 to $30 Million Blueprint
• Steli Efti (@Steli) | X
• Steli Efti | LinkedIn

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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