11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author.

How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

Timestamps:

(0:00) How Five Guys Manipulated the Market
(7:43) Is Price Relativity the Best Marketing Trick?
(18:51) The Illusion of Effort in Marketing Psychology
(25:00) Is AI About to Change the Market Forever?
(29:30) The Genius Behind Splitting the G
(34:09) How Liquid Death Built Killer Branding
(42:38) Why Reducing Frequency Increases Enjoyment
(48:54) Does Influencer Marketing Actually Work?
(55:01) KFC's Secret of Scarcity
(01:02:25) Positive vs Negative: Why Framing is Everything
(01:08:21) Hacking the Smart Consumer
(01:20:25) Why Taglines are So Effective
(01:24:57) Are Marketers Still Fighting the Semmelweis Reflex?
(01:31:54) Where to Find Richard

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