The Hidden Psychology of Black Friday - How do shops manipulate us (and make calm aunties fist-fight over PlayStations)?

Inner Peace vs Retail Rage - How do shops design our experience to remove our decisions and make us to FOMO into all sorts of weird situations?

This episode peels back the slick banners and countdown timers to show the tiny psychological tricks that turn shoppers into hunters. Scarcity, anchoring, and anticipation aren’t marketing buzzwords — they’re brain hacks.

Retailers riff off ancient instincts: spot a rare fruit, grab it. Online, those instincts run on caffeine and fast clicks. The result? We chase status, reassurance, and an imagined better life via objects.

Three actionable takeaways:

• Pause 24 hours before you buy to let impulse die.
• Flag “true needs” vs “story purchases” in a list.
• Reframe purchases as stories you’ll tell later.

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Growth Mindset Psychology:

Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement.

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CHAPTERS

00:00 The Contradiction of Black Friday

00:42 A Brief History of Black Friday

01:02 The Psychology Behind Sales

06:28 The Power of Anticipation

06:47 The Perfect Storm of Psychological Triggers

07:57 Case Studies of Black Friday Madness

09:18 The Dark Side of Black Friday

09:41 The Role of Deindividuation and Competition

10:15 Social Contagion a