Growing up in Hawaii, Corporate Detours & The Future of Audio - Sky King
This episode is with Sky King, the founder of Modern Stoa, a podcast advertising company for podcasters. His path is fascinating - he grew up in Hawaii, rarely wore shoes, was heavily influenced by Asian culture, had a father who was retired, and somehow ended up in a massive corporation right after college. In 2016. he became fascinated by how the media was shaping the 2016 US election and decided it was time to act. From a cold email to Ryan Holiday to helping build Aubrey Marcus' podcast, Sky was on his way. His long-term vision is to build an alternative to traditional advertising in audio.
We talk about this and a lot more including:
- Why he quit a good job to work at a smoothie bar
- How a cold email to Ryan Holiday changed his life
- Growing up in Hawaii
- Serendipitous events that lend to him moving to Austin
- The future of Audio
Links Mentions
- Modern Stoa
- Sky's Podcast (Paid) or RMRK.app
- The Gray Lady Winked
- The Brass Check
- @consumersky (twitter)
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Timestamps
- 1:41: Intro to Sky and where his name came from
- 5:03: Sky's influences growing up
- 11:34 Why he went to the corporate world
- 17:12 Cold emailing Ryan Holiday & vision for
- 19:47 Sky's "quake moment"
- 25:15 Moving to Austin and working for Aubrey Marcus
- 30:44 Sky's desire to help people
- 32:55 Growing up in Hawaii
- 36:10 Going to China at 10
- 39:30 Everything anywhere all at once reflections
- 44:40 The "true default path"
- 47:30 Hiring someone & responsibility
- 48:30 "what are you uniquely positioned to do?"
- 49:20 Advertising Subsidy & Media incentives
- 57:20 Meme farming & future of audio
- 1:01:30 Bucky Fuller & specialization
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