Scooter Braun: The Lie I Chased Almost Broke Me... You’re Probably Chasing It Too!
What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask.
Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, amongst many others. He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company.
He discusses:
- The mask he wore as “Scooter” and the journey back to being Scott
- Why he carries guilt for every young artist he managed
- How 20 years of running finally led him to confront his deepest fears
- Why he felt like a complete fraud even at the top and how he overcame it
- The reason why his divorce saved his life
00:00 Intro
02:46 What Drives You?
08:01 Your Dad
09:55 Your First Business
12:22 You're Very Good at Forming Relationships
14:31 What Did Everyone See in You at an Early Age?
16:06 People Trying to Stop Your Dreams
18:45 Signing Your First Acts
21:36 Discovering Justin Bieber
24:52 What's Your Relationship With Justin Bieber Now?
26:34 What Do Highly Successful Artists Have in Common?
28:09 Why Are There So Many Tragedies Around Famous People?
34:05 Did It Hurt Parting Ways With Justin Bieber?
34:30 The Artists You've Worked With
37:20 The Praise and Hate I Received Were Both Misunderstood
40:13 An Artist You Were Wrong About
44:47 Quitting Music Management
51:40 Ads
52:50 Selling Your Company for $1.1 Billion
54:53 How Pivotal Was the Incident With Taylor Swift?
57:56 Contending With an Unfair World
1:00:34 If I Had Seen You Then, What Would I Have Seen?
1:02:12 Your Divorce
1:07:27 Friends Being There for Me
1:11:32 Why My Marriage Fell Apart
1:22:23 The Work You Do on Yourself
1:26:12 The Power of Building Connections
1:27:48 Spotify Saving the Music Industry
1:31:38 What's Next for Scott?
1:33:56 What Is Steve Trying to Achieve?
1:39:30 What Should We Do if We're Always Chasing Something?
1:49:51 If You Could Do Anything Without Fear of Failure, What Would You Do?
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