What rural people actually think about clean energy
Rural community pushback to new wind and solar farms has the potential to slow the US clean-energy transition, but very little research has been done on what rural Americans actually think about renewable energy. A recent survey of thousands of rural residents about their opinions on climate change and clean energy development sheds some light; in this episode, Robin Pressman of Embold Research and Mike Casey of clean-energy PR firm Tigercomm discuss the results.
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David Roberts
Of the handful of forces that have the potential to stymie the clean-energy transition in the US, perhaps the most immediate and dangerous is rural NIMBYism. Rural communities will, by necessity, host most of the wind and solar farms the US needs to decarbonize, but rural resistance is already responsible for dozens of canceled projects and growing delays.
What do rural Americans think about renewable energy? Where are they getting their information and what sorts of arguments are getting through? There’s been weirdly little research on this question, despite the growing severity of the problem.
Into that breach comes a new poll done by Embold Research, which surveyed thousands of rural residents to uncover their opinions on climate change, wind and solar power, and the promises of energy developers. The poll was commissioned by the clean-energy PR firm Tigercomm, which also interviewed community engagement staff at energy developers to find out what they’ve been hearing in the field.
I contacted Mike Casey, the president of Tigercomm, and Robin Pressman, the head of Embold Research, to discuss what the poll found and what it means for clean energy developers engaging these communities.
All right then, with no further ado, Mike Casey of Tigercomm and Robin Pressman of Embold Research. Welcome to Volts. Thank you both so much for coming.
Robin Pressman
Thanks for having us.
Mike Casey
Thank you, Mr. Roberts.
David Roberts
Mike, let's start with you. Let's just talk a little bit about the background here. There are kind of two bits of research here that we're going to discuss today. On the one hand, Robin's firm has done this polling of rural Americans. I hate that I'm going to have to say the word rural over and over again in this podcast. It's my least favorite word to say. But also, your firm has done a bunch of interviews with developers, renewable energy developers, specifically the people at the renewable energy developers who are responsible for going into these communities and developing these projects.
It's sort of the advanced people who are going out to talk with the rural people and live in that world. And I'm interested in both those perspectives. But maybe actually, Robin, let's start with you. So, tell us a little bit about what this poll did, who it polled, and what kinds of things you were asking about.
Robin Pressman
So, we wanted to take a look at your favorite word, "rural," Americans and understand perspectives on renewable energy. We've seen a lot of polls lately that look at the country as a whole, that look at specific communities where projects are being built. We're certainly polling for people in those local communities and areas. But what we really wanted to do was to get sort of a 30,000-foot view across the country of what perspectives rural Americans have, where they are at this point in time, and how they're feeling about the renewable energy transition that is happening. And so we surveyed 2,645 rural Americans across the country, and we were able to have conversations with them, both the quantitative survey and then also the qualitative, get
