Noam Segal - Tools and tactics for modern user research

• Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:• How to conduct better interviews
• The keys to an effective research plan
• How to become a masterful research storyteller
• How AI is creating a new wave of research tools
• When to rely on qualitative vs. quantitative tactics
• The modern user research tools you need to know about
• How to ensure research is integrated in the product process
• Noam’s modern research tech stack:• Sprig
• Genway
• Dscout
• Steve Portigal’s book: Interviewing users (how to uncover compelling insights)
• Mr. Beast’s YouTube
• Lenny’s Podcast with Judd Antin: The UX research reckoning is here